In 1999 their sales amount reached at 2.3 trillion won and next year it improved to 3.5 trillion won andin 2001, 5 trillion won, andthe next year it accomplished to reach to 6.3 trillion won which is 3 times bigger than 1999’s. E-mart makes rapid increase inthe number of stores as well. In 2000, they had 28 stores but at this moment they are operating 71 stores. It means it is doubled in 4 y
Thus, our team decided to study about cosmetic marketinChina. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion oftheChina’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality andChinese people are favorable to Korean products. In other words, it is hard to under
of saturation in Korea
-decreasing a growth rate
-Necessity ofthe global extension
Create new user and business diversification
2. Growth possibility oftheChinamarket
-Merits intheChinese marketInternet users areincreasing and consumers’ purchasing power is continuously improving
'Han-ryu' in east Asia and a positive response to Korean game
Weak video game mark
in other countries, especially from Western countries. There is a saying; “When in Rome, do as the Romans do”. When inChina, businesses need to remember that guanxi isin higher priority than the law is. Even illegal processes can be done through guanxi. It is explained well inthe case of using the old Chinese characters in advertising which is banned by government and closing down Bund bou
in both Korea andChina.
After HJC expansion in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expandin European market. Now they are also expanded inChinamarket. The problem inChinamarketisChinese d
Chinainthe long run. Hong Kong has a combination ofthe Western and Eastern culture and that their consumption pattern is similar tothe Korean consumers which seem to make our business more profitable. Also, once we position ourselves inthe Hong Kong market, it will be much easier to enter the mainlandChinese market. Chinese consumers tend to think that products that succeed in Hong Kong are
the opportunity to visit the head quarter.
Digging out potential of local employees through various career development courses.
Foreign companies that were successful in entering intoChinese market choose the Joint venture.
It is advantageous for a Joint venture to transfer technology and management skills toChinese local enterprises. Shortening the time for developing the distri
market, 2009 80%, Europe andthe United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics isthe foreign brandand Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consume
4. Why Chinese marketis crucial
China has a large pool of under-served patients, representing the next biggest opportunity for the leading medical device manufacturers. China remains the world’s most populous country inthe world andis simultaneously home to a large patient base. Chinais home to more than 100 million people who are 65 or older which illustrates that it’s a country that
inchinaare low in quality. To break this idea, UNIQLO rebased about 50 standards of checking the quality. If even few ofthem are not satisfied, they are managing to correct them right away. Also, UNIQLO is carrying out ‘master craftsman project’, by sending team of very experienced counselors tochina. These technical experts thoroughly manage quality of products. Andthey initiate Chinese